sanuk asian store rollout concept
type: branding & design
dkstudio architects inc. was commissioned to create a roll out concept for the California footwear brand for their Asian expansion. dkstudio conceived a design strategy that could be rolled out from a mall kiosk to shop in shop and stand alone stores. The design took its cues from the laid back surfing culture of the brand, overlaying an Asian story to make the brand accessible to shoppers from Tokyo to Hong Kong, Singapore & beyond.
dkstudio drew inspiration from Asian cities and phenomenal oriental objects to develop a concept that expressed:
The taste, style, and culture of the Asian consumer.
The density and intensity of Asian cities and populations.
A theme of the identity of an individual in a sea of anonymity.